On Sunday 29th January 2017 at 9pm, Liselore Frowijn’s online store will launch her first ‘see now, buy now’ capsule collection: #TheNewCluster. This will comprise of a selection of wax-printed fabric garments shown after her pre-fall 2017 at Amsterdam Fashion Week.
Awoken before sunrise, on an early morning last October during a work trip for VLISCO in Nigeria, the designer struggled during the night with how to tell her audience about the cultural magic she was experiencing. She wanted to express the chaotic camouflage of the streets of Lagos, where the vibrant textual world blends into a natural cacophony of chlorophyll green. This is the inspiration behind #TheNewCluster.
This bold collection will be immediately available through Frowijn’s ‘see now, buy now’ approach, where a small collection of garments can be purchased by customers right from the runway. In collaboration with VLISCO she has used twelve fabrics to produce ten looks (eight for women— two for men) with one mission - “immediate fashion”. ‘In bringing the factory to the runway, my team and I feel more responsible about our client. We have never felt so connected to the shifting needs and expectations of today’s consumer’ – LF
By shaking up the system and testing the marketplace, Frowijn is walking her own path – expressing her strong belief that fashion should always be moving, and never stagnant. ‘We are all seeing something desperately lacking in fashion, a refocus on different cultures and approaches, with a dedicated attention to different places’. It was here that the ‘see now, buy now’ challenge was born: #TheNewCluster.
Dive into the vibrant world of fashion designer Liselore Frowijn, and discover a range of unique garments in the label’s e-store.
Liselore Frowijn is based in Amsterdam, and works from her studio at the Singel 76-B1, 1015 AC Amsterdam, the Netherlands.
VAT number: 206197822B01
Chamber of Commerce number: 61447684
Contact Liselore Frowijn
by e-mail: firstname.lastname@example.org
by phone: +31 (0) 6 34 33 19 41
Visit www.liselorefrowijn.com for more information.